mediaImpact
Branded content that builds understanding, trust, and connection.
MediaImpact is Public Media Network’s branded content and storytelling program designed for local businesses, nonprofit organizations, civic institutions, and community partners who want to communicate their work in meaningful, human-centered ways.
Unlike traditional marketing or promotional video, branded content is designed to educate, entertain and engage, and empower and inform—creating meaningful impact for the community.
The MediaImpact approach
Effective branded content does more than promote—it serves the community. MediaImpact stories are built to:
Educate
Explain issues, services, and systems clearly and accessibly.
Entertain & Engage
Capture attention through compelling storytelling that people actually want to watch.
Empower & Inform
Give audiences the context and knowledge they need to understand, participate, or take the next step.
Create Impact
Build awareness, trust, and long-term understanding that supports community well-being.
MediaImpact is:
Branded content designed to educate, entertain, engage, empower, and inform
Storytelling grounded in mission, values, and community benefit
Content created for long-term relevance and trust
MediaImpact is NOT:
Advertising or sales-driven promotion
Event marketing or time-limited announcements
Traditional commercials or fundraising appeal
If your primary goal is to promote a product, service, or event, Public Media Network’s Content Studio production services may be a better fit.
Stories that Work for Good
A grant-funded MediaImpact initiative
Stories that Work for Good is a separate, grant-funded initiative within MediaImpact that supports a limited number of nonprofit partners through a competitive application process.
This initiative is offered during defined program periods and is not always open.
Learn more about Stories that Work for Good
Distribution that reaches the community
MediaImpact stories are shared across Public Media Network’s local platforms, including: Local television and streaming channels; Digital and social platforms; and Community-centered media spaces.
This ensures stories reach people where they already seek trusted local information
Let’s talk about your story
If you’re interested in using branded content to educate, entertain and engage, and empower and inform the community, mediaImpact may be the right fit.
Contact us by email or call 269.343.2211 to discuss your goals and explore whether mediaImpact is the best path forward.